Digital fitness platforms are a powerful force driving fitness industry growth. With innovations like virtual fitness solutions, wearable technology, and AI-driven personalization, gyms are able to connect with their members in new ways. As the industry recovers from the disruptions caused by the COVID-19 pandemic, it's clear that digital fitness will remain a big part of its future.
By integrating these new digital tools into your gym's offerings, you can meet your members' changing needs and stay competitive.
The Rise of Digital Fitness Solutions
The pandemic forced fitness businesses to pivot quickly. Their response to the restrictions accelerated the digital transformation of the industry. When gyms closed their doors, virtual fitness solutions, including live-streamed classes and on-demand workouts, became vital for people who wanted to maintain their fitness routines from home. The result? A massive surge in digital fitness adoption.
In 2022, the global fitness market was valued at $20.7 billion, according to Cognitive Market Research, and it’s on track to keep growing. This shift reflects a broader trend. Gym owners who’ve embraced hybrid models by offering in-person and virtual fitness experiences have seen strong member retention and growth. These models appeal to a wider range of fitness levels and preferences.
As the health and fitness club market surges towards a projected $302 billion by 2034, research indicates that the digital fitness market is projected to generate $89.32 billion by 2030. These growth figures reflect the increasing demand for wearable tech and digital solutions like virtual workouts and personalized fitness apps, driven by consumers’ desire for flexible and accessible fitness options.
Impact on Fitness Industry Growth
The fitness industry is experiencing sustained growth thanks to, in part, the rise of digital fitness solutions. In the wake of the COVID-19 pandemic, the industry has seen an interesting mix of recovery and transformation as more people return to gyms and fitness centers while continuing to rely on digital platforms.
Gyms saw a wave of returning members and an influx of new sign-ups as pandemic restrictions eased. People were eager to rejoin gyms for the social and motivational aspects of in-person workouts they missed.
This increase has been bolstered by a trend toward "experience-driven" workouts, where people seek to integrate social and community elements into their fitness routines. Hybrid gym models, which combine in-person and virtual services, have also become a popular draw. These models offer more flexibility for members who enjoy the option of both types of workouts.
The U.S. gym market was valued at $22.4 billion in 2023, showing a strong recovery from the pandemic. The projections indicate a 4.5% annual growth rate moving forward. This growth is fueled by the popularity of at-home fitness solutions, hybrid fitness models, and other top trends.
Digital fitness platforms and on-demand workout apps now make it easier for your members to maintain regular fitness routines regardless of their schedule. The digital transformation of the fitness industry has had a great impact on its overall growth.
Key Trends Shaping the Digital Fitness Market
Several major health and fitness industry growth trends are giving gym owners and operators new opportunities to stay ahead of the curve.
Personalization With AI and VR
Artificial intelligence (AI) and virtual reality (VR) are shaking things up in the fitness industry, bringing a new era of personalized fitness experiences. Using AI, digital fitness platforms analyze user data — like workout preferences, performance metrics, and fitness levels — to create customized workout programs that adapt over time. These algorithms can also use insights from wearable fitness trackers, such as heart rate, sleep patterns, and step count, to fine-tune routines for optimal results. The outcome is a highly tailored experience with recommendations that change as users progress on their fitness journeys.
VR takes this to another level. With immersive workouts in cool virtual settings — think scenic landscapes or even futuristic worlds – the gamification of fitness makes working out feel more like a fun game than a chore.
Biomarkers are also changing the game for gyms in a big way. When your members use wearables that track things like heart rate variability (HRV), oxygen levels, or even sleep patterns, they have real-time insights into their bodies. This data can allow AI to adjust workouts based on how they’re feeling that day.
For example, if a member seems fatigued based on their HRV, an AI-driven system can suggest a lighter session focused on recovery. This personalization can help prevent injuries and boost performance. It can also improve retention for gyms and health clubs as members see real, tailored results.
AI-powered systems for gyms feel like having a personal trainer for each member, only this one works 24/7. It can keep members engaged and help them get the most out of their routines.
Wearable Fitness Tech
Wearable technology is a major driver of the health and fitness industry's growth. Smartwatches and fitness trackers are now a must-have for fitness enthusiasts. These devices allow users to easily monitor their heart rate, steps, calories burned, and more.
In 2023, wearables and fitness trackers were among the fastest-growing segments in the industry, with devices from brands like Fitbit, Apple, Whoop, and Oura. Around 34% of U.S. adults use these devices to monitor their health data, track progress, and optimize their fitness routines. This data-driven approach helps users stay committed to their fitness routines.
On-Demand Fitness Services
On-demand fitness services meet the needs of your members who want flexibility. Whether it’s live-streamed workouts or pre-recorded classes, members love having the ability to work out anytime, anywhere. This trend can boost retention rates as more members embrace the freedom to fit workouts into their schedules.
Digital tools will continue to be a big part of the growth in the fitness industry. They improve the member experience by meeting the demand for more personalized and flexible fitness solutions.
Future Opportunities for Growth in Digital Fitness
Digital fitness offers a lot of growth opportunities for gym owners and operators in the future. The hybrid fitness model is likely to remain a staple as members now expect the flexibility of switching between in-person and virtual workouts. There’s also immense potential for growth in underserved markets, where virtual fitness solutions can reach members in rural areas or those with physical limitations.
Key areas to watch out for include:
Further integration of wearable technology
With devices that track health data, gyms can offer members even more personalized fitness plans.
AI advancements
AI could play a greater role in providing customized workout experiences based on real-time data.
Global expansion
Digital platforms make it easier to reach an international audience and expand the market for fitness services.
While these are all exciting opportunities, the challenge is to keep up with new technological advancements. Gym owners who strive to stay on top of industry trends and customers’ needs will need to monitor the market continuously and adapt quickly.
Fortunately, digital platforms allow gyms and health clubs to leverage their tech features to remain competitive in a rapidly evolving market. Fitness On Demand is an all-in-one platform that not only provides access to over 1,200 digital fitness classes but also gives you insights into user engagement and behavior. With it, gym owners and multi-family housing managers can offer their members and residents a perfect blend of in-demand physical and digital fitness experiences.
Schedule a demo with a Fitness On Demand expert to learn more about how we can help your gym or health club stay ahead of the industry trends and competition.
FAQs
How has technology impacted the fitness industry?
Technology has changed the fitness industry by making it more accessible and personalized. Virtual fitness classes gained popularity during the pandemic and continue to thrive by allowing people to work out from home or on the go. Innovations like fitness apps, wearables, virtual platforms, and AI-driven workout plans offer more options than the traditional gym.
What is the growth rate of the fitness industry?
The fitness industry is growing steadily, with the global market expected to reach $302 billion by 2034. A report by Future Market Insights projects continued growth of the health and fitness club market at a compound annual growth rate (CAGR) of 9.2% from 2024 to 2034.
This growth is driven by several factors, including the continued adoption of digital fitness platforms, a growing focus on health and wellness, and the rise of hybrid fitness models that combine in-person and digital experiences. The demand for personalized fitness solutions and wearable technology also contributes significantly to the industry’s expansion.
What is the digital transformation in the fitness industry?
The digital transformation in the fitness industry refers to the adoption of technology to enhance and expand fitness services. This change was sped up during the COVID-19 pandemic as gyms closed and consumers wanted digital alternatives. The key aspects of this digital shift include the rise of virtual fitness classes, fitness apps, and AI-driven personalized workout plans.
What is the positive impact of technology in fitness?
Technology has had numerous positive impacts on the fitness industry with improved accessibility and personalization. Wearable devices and fitness apps allow users to track their fitness goals and health metrics, such as heart rate and sleep patterns, leading to more informed and effective workouts.
Virtual fitness solutions offer flexibility, allowing individuals to access workouts anytime and anywhere, which helps maintain consistency. AI and data analytics create tailored fitness programs that adapt to an individual’s progress and fitness level. Overall, these advancements have contributed to better health outcomes and increased engagement in fitness routines.
Author
Sean Obregon
Sean Obregon is an impactful Business Development Executive forming meaningful relationships to support enhancing operational and strategic success. He utilizes his industry knowledge and experience to create solutions that align with both the needs and wants of a customer, setting a business up for success.
