The digital Revolution
The fitness industry is undergoing a digital revolution, reshaping how gyms and operators connect with members and deliver value. This report delves into the growing demand for integrated digital solutions, such as virtual classes, personalized fitness apps, and omnifitness ecosystems that combine traditional and digital experiences. Packed with insights and actionable strategies, it highlights the risks of falling behind, the opportunities for innovation, and the potential to enhance member engagement, streamline operations, and achieve long-term growth in a rapidly evolving $302 billion market.