We’re excited to announce our partnership with Corefirst, a revolutionary Pilates brand specializing in expert coaching and resistance-based fitness equipment. With this collaboration, we’re adding Corefirst’s unique workouts to our Flex App and Group Studio platforms, expanding our library with cutting-edge, core-strengthening content.
Corefirst’s approach to fitness pairs patented, portable resistance bands with expertly crafted programs, providing our members with an elevated experience in strength and core training. Now, members can enjoy Corefirst’s innovative workouts at home, in the gym, or on the go.
“We’re thrilled to partner with Corefirst, whose approach to fitness perfectly aligns with our vision of making quality fitness experiences accessible to every body and ability ” said Andy Peat, CEO of Fitness On Demand. “Pilates and resistance training have always been key trends in fitness, but traditional methods often create barriers. Together with this latest partnership, we are removing those barriers and making it easier than ever for operators to offer engaging fitness experiences wherever, whenever.”
By integrating Corefirst’s content, Fitness On Demand enables operators to expand class schedules, reach members beyond their gym, and provide meaningful and flexible fitness content. This partnership strengthens our offering of over 1,200 classes, combining expert coaching and adaptable programming to meet diverse fitness needs.
Jeff Huling, CEO and Founder of Corefirst, added: “Despite being a proven movement modality for over a century, less than 10% of people in the U.S. practice Pilates. This low participation stems from high costs, inconvenience, and intimidation. Our mission is to connect exercisers with top-tier instructors and provide tailored programs for all ages and fitness levels.”
This collaboration empowers gyms, hotels, corporate businesses and multi-family housing units to enhance their digital fitness options, creating a scalable solution that supports their members’ needs and lifestyles.
For more information about Corefirst, visit: www.corefirstpilates.com.
About Corefirst
Corefirst is redefining Pilates and resistance training through innovative, accessible programming and patented portable equipment. Founded by Jeff Huling, Corefirst provides resistance-based Pilates, boxing, yoga, and stretching, empowering people of all fitness levels to incorporate core and strength training into their lives.
Author
Tiarre Sales
Tiarre Sales, a rising marketing and communications professional, brings a unique blend of creativity and commitment to authenticity, relationships, and diversity. Her experience includes roles at Fitness On Demand, Our Colour LLC, and Pinky Swear Foundation.
