A groundbreaking new collaboration between two leading global wellness innovators will make it easier for health clubs, gyms and studios to offer their members an omnichannel fitness solution.
Fitness On Demand, a worldwide digital fitness and engagement platform catering to fitness and studio facilities, has recently revealed an exciting new strategic partnership with Les Mills – the brand best known for creating the world’s most loved workouts.
This marks a significant step towards making cutting-edge omnichannel fitness solutions more accessible and cost-effective for fitness centers and their members.
Les Mills facility partners that do not yet offer a bespoke or branded fitness app for their members can now utilize the Fitness On Demand platform, opening up the opportunity to begin delivering in-gym and at-home content in an engaging way.
Fitness On Demand simplifies engagement and retention with a comprehensive platform that enables partner facilities to automate their studio spaces with high-quality fitness and wellness content. They also provide a fully white-labelled app to give members greater choice and convenience, wherever they are. What’s more, it will simplify the installation process, lowering costs and barriers for clubs to begin offering their own virtual fitness solutions.
With at least 85% of all gym members doing workouts at home, facilities which can keep members engaged, even when they aren’t within their four walls, will be able to improve retention and customer loyalty.
The Fitness On Demand platform now features Les Mills content packages, ensuring Fitness On Demand customers can easily access a suite of world-class, scientifically-backed workout programs to keep their members engaged wherever they want to work out.
Talking about the revolutionary new partnership, Andy Peat, CEO of Fitness On Demand stated: "Our collaboration with Les Mills is a positive step forwards and aligns perfectly with our mission to make fitness accessible to more people, empowering them to lead healthier lives. We are excited to see how this partnership will transform the fitness experience for our current partners, new members, their members and stakeholders."
Sean Turner, CEO of Les Mills US, added: "Joining forces with Fitness On Demand is a strategic move in our ongoing efforts to innovate and enhance the fitness journey for club members. This partnership enables us to extend our reach and provide world-leading workouts to an even broader audience. We are proud to be working alongside Fitness On Demand to elevate the Omnifitness experience for our club partners and their members."
This partnership heralds a new era in fitness, making it easier and more enjoyable for people to stay active and healthy, no matter where they are.
ABOUT LES MILLS
Les Mills is the global leader in group fitness and creator of over 20 programs including BODYPUMP™ and BODYCOMBAT™. Les Mills workouts are delivered by 130,000 certified Instructors in 21,000 gyms across 100 countries, as well as via the LES MILLS+ streaming platform and Extended Reality (XR). The company was founded by Les Mills – a four-time Olympian who opened his first gym in 1968 with a vision to bring elite sports training to the masses.
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