Big news this week as Fitness On Demand welcomes MELT Method as one of our newest content providers. The partnership with MELT signals the launch of an entirely new category for Fitness On Demand – Joint, Stress and Pain Relief.
This partnership is a great example of our commitment to comprehensive health and well-being. Recovery, pain prevention and pain relief is very much part of wellness, especially in a corporate setting where keeping people “fit for work” is crucial for effectiveness and profitability.
MELT Method is a breakthrough self-care practice based on principles of neurofascial science. It has been designed to enhance mobility, stability and performance and is clinically proven to reduce chronic pain while restoring overall well-being.
It is based on restoring the hydration and supportiveness of the body’s connective tissue system (called fascia) that surrounds every muscle, organ, bone, blood vessel and nerve fibre in our bodies. The everyday, repetitive motions lead to dehydration of the fascia, which MELT practitioners refer to as Stuck Stress. MELT Method’s techniques help undo Stuck Stress by enhancing fluid flow to restore the fascia’s supportive, supple nature.
Practicing MELT helps to eliminate chronic pain, improve performance and decrease the accumulated stress caused by repetitive postures and movements of everyday living.
The first time you try MELT, you’ll feel an immediate difference by the end of your session. The recommendation is for having a minimum of three, 10-minute sessions a week.
Having MELT’s innovative content available on the Fitness On Demand platform broadens the solutions our clients can offer to end users. It strengthens our position as the world’s leading digital fitness platform which offers an unrivalled selection of content, from traditional workouts (such as cardio, core, HIIT and cycling) to wellness-focused content categories, such as Active Aging, Meditation/Breathing Work, Yoga, Mindfulness and now Joint, Stress and Pain Relief.
Having a digital option is no longer a “nice to have” for club and facility operators, as well as those offering corporate wellness services. Rather, it is a crucial, “must have” in an age in which consumers look for omnichannel fitness solutions that allow them to access their wellbeing journey regardless of where they are.
Author
Andy Peat
Andy Peat is a visionary with a rich background in product innovation, operational management, business expansion, and over 10 years of leadership experience in the fitness industry. He spent a couple of years refining his strategic and management skills as the Chief Product Officer at Lift Brands, before pivoting to expand upon his leadership skills and passion for fitness as the CEO of Fitness On Demand.
