Running a successful gym means keeping up with what members want and need. Whether you’re preparing to open a new gym or want to improve revenue and member retention in your facility, creating a top-notch fitness center goes beyond just filling it with equipment.
The fitness club industry continues to grow at a rate of around 7.5% each year. To stay competitive, your gym must meet specific qualifications and offer a variety of features that cater to today’s fitness enthusiasts.
Let's explore nine essential fitness center requirements and features every gym needs to attract and retain members.
1. Great Location and Convenient Working Hours
A great location is the first important factor. Your gym should be easily accessible by car, bike, or public transportation. Consider how convenient your location is for your members. Gyms located near residential areas, workplaces, or schools are ideal.
Convenient working hours also make a big difference. Offer early morning and late-night hours to accommodate different schedules. The more accessible your gym is, the more likely people will join and stay.
Proximity to cafes, health food stores, and other complementary businesses can enhance the appeal of your location. Partnering with these local businesses for cross-promotions or member discounts can create a community vibe and increase foot traffic.
2. Locker Room and Complimentary Toiletries
A clean, well-equipped locker room is another must-have. Members will appreciate a space to securely store their belongings, freshen up before and after workouts, and even get ready for their next activity.
Offering complimentary toiletries like shampoo, conditioner, and body wash and essentials like deodorant and hair dryers adds a touch of luxury that members appreciate. These amenities show that you care about their comfort and convenience.
Consider also providing towel service and secure lockers with charging stations for mobile devices. These small additions can enhance the overall member experience and make your gym stand out.
3. A Well-Thought-Out Gym Space Designed for Flow
Among your gym space requirements is a design that facilitates easy movement and access to different areas. A well-thought-out layout can significantly enhance the workout experience. Make sure there's enough space between each piece of equipment to avoid overcrowding.
Create dedicated zones for different types of workouts, like cardio, strength training, and functional training. This setup can improve the gym's flow and help members find the necessary equipment quickly and easily.
Use signage and color-coded flooring to guide members through the space, reducing confusion and making their workout journey smoother. Strategically placed mirrors can help members maintain proper form. They also brighten the room and create an illusion of more space.
4. High-Quality Exercise Equipment for a Great Fitness Experience
Invest in high-quality exercise equipment to keep members coming back. Top-notch machines and tools improve the overall workout experience while keeping your members safe and satisfied.
Whether it's cardio machines, strength training equipment, or functional fitness accessories, having a variety of equipment available in excellent condition makes a difference.
Cardio Equipment
Cardio is a staple in any fitness regimen. Equip your gym with high-quality cardio machines — like treadmills with heart rate monitors, stationary bikes, and elliptical machines — so members can work on their cardiovascular health and endurance training.
Offer a variety of cardio equipment, such as rowing machines and stair climbers, to cater to different preferences and training styles. Having diverse options lets members vary their workouts, which can improve adherence and results.
Make sure your machines are modern, well-maintained, and in sufficient quantity to avoid long wait times during peak hours. Consider investing in machines with integrated screens for entertainment or virtual courses to enhance the user experience.
Strength Training Equipment
Strength training builds muscle strength and improves overall fitness. Gym members expect a gym stocked with various weight machines and free weights. Barbells, dumbbells, kettlebells, and weight benches should be available for members to perform a range of exercises.
Include adjustable benches, squat racks, and multifunctional cable machines to maximize the versatility of your space. High-quality equipment that can handle heavy use is a must to provide a safe and effective workout environment.
Consider providing equipment for different skill levels, from beginners to advanced lifters, ensuring everyone can find what they need. Offering instructional posters or digital kiosks with exercise tutorials can help members use the equipment correctly and safely.
Resistance and Functional Fitness Accessories and Equipment
Functional training tools like resistance bands, medicine balls, battle ropes, and plyometric boxes are becoming increasingly popular. These accessories allow members to perform a variety of exercises that improve functional strength and agility.
Dedicate a space in your gym for functional training, complete with mats and ample room for movement. This area can cater to members looking for versatile and dynamic workout options. Incorporating elements like TRX suspension trainers or agility ladders can also add variety and appeal to this space.
Additionally, offer specialized classes or workshops focused on functional training techniques to educate members on the benefits and proper use of these tools. You’ll add value and also help prevent injuries.
5. Apps With On-Demand Fitness Classes To Be Competitive
Integrative technology has joined the list of gym essentials in the digital age. Online fitness apps for gyms are quickly becoming indispensable gym requirements for members.
Offering an app with on-demand fitness classes can set your gym apart. These apps let members access workouts anytime, anywhere, providing flexibility and convenience. Incorporate trending gym features — like virtual personal training, workout tracking, and community forums — to engage your members inside and outside the gym.
This tech integration is a powerful way to attract tech-savvy individuals and retain current members by offering additional value. Consider syncing the app with wearables or smart gym equipment for a seamless fitness experience.
Make sure your app is user-friendly and regularly updated with new content to keep members engaged. Incorporate feedback features where users can rate exercise classes and suggest improvements, making them feel involved in the community.
6. Personal Trainer Services
A team of certified personal trainers is another huge asset on this list of gym requirements. Personal trainers can provide personalized workout plans, nutrition advice, and motivation, helping members achieve their fitness goals more effectively.
Offer different packages and session types, from one-on-one training to small group sessions. Promoting these services can boost your gym’s revenue and member satisfaction. Encourage your trainers to continuously update their skills and knowledge to provide the best possible service and stay ahead of industry trends.
Create a seamless booking system for personal training sessions through your gym's app or website. To showcase the benefits of working with a personal trainer, offer new members introductory sessions or free assessments.
7. Exceptional Cleaning and Maintenance
Cleanliness and maintenance are non-negotiables. A spotless gym looks good and promotes health and safety. Establish a rigorous cleaning schedule for all areas, including locker rooms, gym floors, and equipment.
Use high-quality cleaning products and train your staff on proper sanitization procedures. Regular equipment maintenance helps prevent breakdowns and prolongs their lifespan, providing a better experience for your members.
Consider investing in air purification systems to improve indoor air quality for the comfort of your members. And post visible cleaning schedules and maintenance logs to assure members of the efforts made to keep the facility in top condition. Finally, encourage members to use provided sanitizing wipes to clean equipment before and after use.
8. Gym Amenities and Wellness Facilities
Offering additional amenities can make your gym more attractive. Consider adding features like a sauna, steam room, or massage services. Wellness facilities like a yoga studio or a dedicated space for meditation can provide members with a holistic fitness experience.
These amenities enhance your gym's overall appeal and attract a broader range of members looking for a comprehensive wellness center. Additionally, consider offering nutritional counseling or wellness workshops to further support your members' health and well-being.
Create relaxation zones where members can unwind after a workout. Offering refreshments like infused water or healthy snacks can also enhance the member experience.
9. Attractive Gym Membership Packages With Privileges
Finally, it’s helpful to create membership packages that cater to different needs and budgets. Offer flexible options like month-to-month memberships, annual contracts, or family plans. Include privileges like guest passes, discounts on personal training, or access to exclusive classes.
Clearly communicate the benefits of each package to potential members. Attractive, well-structured membership packages can entice new members and retain existing ones by providing value and flexibility. Consider adding perks like merchandise discounts, early access to new classes, or referral rewards to add even more value to your memberships.
Offer seasonal promotions or limited-time offers to create a sense of urgency. Personalized membership plans based on individual fitness goals can also attract and retain more members by addressing their specific needs.
Gain a Competitive Edge With Fitness On Demand
In today's competitive fitness industry, staying ahead of the curve means embracing technology and meeting evolving member expectations. Offering on-demand fitness through apps and integrating modern features into your gym can significantly boost your competitiveness.
By focusing on these essential requirements for gym success, your fitness facility will meet and exceed member expectations for a thriving fitness community. Schedule a demo with a Fitness On Demand consultant to see how these tools can enhance your fitness center and attract more members.
Author
Luke Miska
Luke Miska is a results-driven business management visionary with a stellar record developing operationalizing strategies, experiences and measurable results that engage teams and customers to lead healthier lives. He leverages his passion for customer-centric strategies and aligns goals between customer needs and organizational priorities, catalyzing business success.